Reputation preservation for domains you can't afford to lose.
Sender reputation is not a milestone, it is a balance that drains without deposits. MailStrike keeps the deposits flowing and watches the account.
The risk of standing still
A healthy domain doesn't stay healthy on its own.
Providers re-score senders constantly. Once the engagement signals stop, your placement slips week after week, and most teams only catch it after replies have already dried up.
How MailStrike keeps it healthy.
Reputation holds only as long as the signals keep coming. MailStrike keeps them flowing, watches the score in real time, and warns you the moment it starts to slip.
The risk of standing still
A healthy domain doesn't stay healthy on its own.
Providers re-score senders constantly. Once the engagement signals stop, your placement slips week after week, and most teams only catch it after replies have already dried up.
How MailStrike keeps it healthy.
Reputation holds only as long as the signals keep coming. MailStrike keeps them flowing, watches the score in real time, and warns you the moment it starts to slip.
How MailStrike keeps it healthy
Warming that never stops
After the initial ramp, the personas keep exchanging real mail with your domain at a low maintenance volume. The engagement record never goes quiet, so providers never get a reason to re-score you down.
A live reputation score
One Inbox Reputation Score per mailbox, built from the signals receivers actually weigh: inbox-versus-spam placement, engagement quality, authentication health, and complaint and bounce rates. It refreshes daily and trends over time, so you always know where each domain stands and catch the weak one before it drags the rest down.
Reputation score
Last 14 days
Early danger warnings
Placement dips, rising spam landings, or falling engagement trigger an alert while the fix is still cheap. You hear about a slide at 85, not at 60.
Together, they keep the reputation you earned trusted by Google and Microsoft, long after the warmup ends.
See how the personas workReputation maintenance questions.
Does sender reputation really decay if I stop warming?
Yes. Inbox providers continuously re-evaluate senders, and silence is a signal. When engagement signals stop, your reputation score begins to drift downward, and the next campaign you send is judged against a weaker record. Domains that stop warming typically see placement erode over four to eight weeks.
Should warming keep running during real campaigns?
Yes, that is exactly when it matters most. Campaigns generate variable engagement: some land well, some do not. Background warming provides a steady floor of positive signals that absorbs the bad days, so one underperforming campaign does not become a reputation event.
How much background volume does maintenance warming use?
Far less than the initial ramp. After your domain reaches a stable score above 90, MailStrike drops to a lower maintenance volume that keeps the engagement record fresh without competing with your real sending. The exact level adapts to your campaign volume and provider.
Will background warming interfere with my real outreach?
No. Warming traffic is hidden from your real inbox, auto-labelled and archived on arrival, so your team never sees it. It runs alongside campaigns invisibly, and your mailbox behaves exactly as before.
How do I know if my reputation is starting to drop?
The dashboard tracks your Inbox Reputation Score live, built from real deliverability signals. When the score drifts toward the warning thresholds, you see it immediately, with early alerts long before placement visibly collapses. Catching a slide at 85 is a one-week fix. Catching it at 60 is a six-week one.
Keep the reputation you worked for.
Set it up once. Your domain stays defended every day after.