Emmett von Schreiber
CEO of MailStrike
Emmett von Schreiber is the CEO of MailStrike and a veteran of B2B email conversion. He writes about sender reputation, email warmup and inbox placement from what MailStrike's warming network and placement tests see every day.
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Guides & Playbooks
All guides & playbooks →AI email personalization: how to lift B2B reply rates
The conversion math, the four levels of personalization, why generic intro lines stopped working, and the deliverability constraint that gates it all.
Are pre-warmed domains worth it?
What is sold, what transfers with a domain or an account, Google's rules, what happens to bought accounts, and the 21 days you own.
How to start cold email outreach in 2026: a founder's playbook
Domain setup, warmup, list building, copy that beats AI filters, and the stack you actually need, in the order that matters.
Short Reads
All short reads →Does email warming work?
Yes, when the engagement signals look like real human behavior. The mechanism, what warmup does and does not fix, and what makes it fail.
Subdomain or separate domain for cold email?
Which one protects your main domain, the trade-offs, and why both need warming.
Is your cold email tool's built-in warmup enough?
Why your tool's built-in warmup may not be enough, when it genuinely is, and how dedicated warming runs alongside any sequencer.
Does email warming help an established domain?
Warming an older domain will not lift your reply rate by itself. It lifts inbox placement, and placement decides how much of your list can reply at all.
Should you re-warm a mailbox before sending again?
Why sender reputation decays when a mailbox goes quiet, the re-warm ramp, and how to avoid needing it.
Comparisons
All comparisons →Want to see how MailStrike warms?
Book a short call and we will walk you through it, or run a free deliverability test first to see where your mail lands today.