Guides and playbooks. The long reads.

In-depth guides on email deliverability, cold outreach and AI personalization, written for founders and operators who run outbound themselves.

13 articles · Guides & Playbooks
Guides & Playbooks18 min

Email deliverability in 2026: rule updates and the complete technical guide

Authentication mandates, AI filtering, warmup strategy, and the infrastructure non-negotiables. A complete technical guide for founders and operators running outbound.

Sep 2026Read →
Guides & Playbooks18 min

How to start cold email outreach in 2026: a founder's playbook

Domain setup, warmup, list building, copy that beats AI filters, and the stack you actually need, in the order that matters.

Sep 2026Read →
Guides & Playbooks9 min

AI email personalization: how to lift B2B reply rates

The conversion math, the four levels of personalization, why generic intro lines stopped working, and the deliverability constraint that gates it all.

Oct 2026Read →
Guides & Playbooks11 min

Cold email deliverability, measured

Where cold email lands by provider and domain age, the receivers' 2026 rules, infrastructure, warmup, content, list and monitoring.

Sep 2026Read →
Guides & Playbooks8 min

How many cold emails per day?

The providers' caps in their words, the safe volume by domain age, the days a mailbox takes to earn it, and how many mailboxes you need.

Sep 2026Read →
Guides & Playbooks9 min

Emails going to spam all of a sudden

The six things that change in the week before a drop, how to confirm each in minutes, and what recovery takes.

Sep 2026Read →
Guides & Playbooks9 min

Google Postmaster domain reputation

The four tiers in Google's words, why a dashboard shows no data, the study of connected domains, and the recovery steps in order.

Sep 2026Read →
Guides & Playbooks9 min

Gmail & Yahoo bulk sender requirements

The rules in each provider's own words, dated and linked, the enforcement timeline, the rejection codes, and a checker.

Sep 2026Read →
Guides & Playbooks8 min

Microsoft bulk sender requirements

SPF, DKIM and aligned DMARC for 5,000 a day to Outlook.com, the 5.7.515 rejection, SNDS and JMRP, and a checker.

Sep 2026Read →
Guides & Playbooks9 min

Emails going to the Promotions tab

What the tab is in Google's words, how to test for it, when to fight it, annotations for the senders who belong there, and the seed-list fix.

Sep 2026Read →
Guides & Playbooks8 min

Newsletter deliverability

Where newsletters land by provider, the receivers' rules for bulk mail, the list and the domain, and the seed-list fix on a live issue.

Sep 2026Read →
Guides & Playbooks8 min

Are pre-warmed domains worth it?

What is sold, what transfers with a domain or an account, Google's rules, what happens to bought accounts, and the 21 days you own.

Sep 2026Read →
Guides & Playbooks8 min

What is an email seed list?

Real mailboxes added to a send that report where it landed per provider, and with MailStrike's seeds, act on it.

Sep 2026Read →
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